Next Big Thing: Smart Books?

Next Big Thing: smart books

by Sophie Charara on Nov 2, 2011,next-big-thing-smart-books.aspx

Forget e-books, you can get a digital experience while still fondling real pages and dog-eared covers.


I can annotate my books on Kindle.

You can scribble all over real books too – and does your Kindle come with a shiny RFID-enabled sticker? Thought not. So while you’re chugging along trying to access emails from your e-reader, we’ll be scanning the shelves of Waterstone’s with our BlackBerry.


Getting lots of extra info on the book and similar titles from the web that’s what – think of it as QR codes/ Shazaming TV adverts but with venerable tomes of literature instead. In the States, Atria Books – a division of Simon and Schuster – has just published its first smart book, The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy.

Weirdly appropriate.

We thought so too – though we’ d rather have a Harry Potter book that links to Pottermore. Soon we’ll be able to stick our smartphone up and scan almost anything to get instant access to background information and reviews and possibly buy it on the spot. That is, until we simply have to ask Siri to do all that for us.

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