May We Be Forgiven?

imgres In case you missed it, here are two pieces of writing news:

Baileys (the Irish Cream people)  are the new sponsers for  The Women’s Prize for Fiction  

 and

the winner of the Women’s Prize for Fiction 2013 is A M Homes with May We Be Forgiven ( looks a great book!).


mwbf014

All well and good, except, Baileys taking over the sponsoring of the prize seems to have sparked some controversy.  I’ve included a section from a post by Claire Stewart on the Scottish Book Trust, which sums it up very well. Click on the link for the full post.

What do you think? Is it a good or bad thing that Baileys are sponsoring the Women’s Fiction Prize? Does it matter who sponsors the prize as long as someone does?

http://www.scottishbooktrust.com/blog/reading/2013/06/feminists-drink-cream-liqueur-too

Feminists Drink Cream Liqueur Too

By Claire Stewart Wed, 05/06/2013 – 12:17

The news that the Women’s Prize for Fiction has a new sponsor in Baileys is music to my ears– former backer Orange abandoned the prize and it has had to be propped up by private individual sponsors until another backer could be found. This year’s prize shortlist is nothing short of brilliant and the books on it will be hits. The prize will continue and be backed by the might of a leading brand, part of global drinks giant Diageo. Large amounts of sponsorship money will be going towards promoting the best of fiction, written by women. What’s not to like?

In this morning’s Telegraph, Dr. Brooke Magnanti commented derisively about the choice of Baileys as the new sponsor of the Women’s Prize for Fiction. Her comments have not only a whiff of the elitist about them, but also a bit of a misplaced sense of righteousness about what book prize sponsorship (and arts sponsorship in general) ought to be. Not to mention the drinks that serious women apparently drink…

In a departure that made me wonder if I’d accidentally stumbled into the Telegraph’s food and wine section, Dr. M actually critiqued the actual flavour of Baileys (“over cloying, over sweetened, and far too likely to lead to a pounding hangover.” Enjoy responsibly Dr. M!) and found it hard to imagine Hilary Mantel drinking it (clarification from Mantel on this matter would be most welcome, also on the burning question of whether she drinks it from “dainty glasses”)…

Dr. Magnanti likens Baileys to the beverage equivalent of a hen weekend, and she didn’t mean it in a nice way. Is she trying to say that Baileys and hen weekends are a bit cheap? Beneath the world of literature? Don’t serious women, readers of books, feminists even, attend hen weekends? Magnanti’s problem with Baileys seems to be the fact that it is marketed to women. Does that make it a less worthy sponsor … 

 

This entry was posted in For everyone and tagged , , , , , , , . Bookmark the permalink.

6 Responses to May We Be Forgiven?

  1. John Gray says:

    Hi Marianne
    I just want to say that I drank Baileys copiously when I was “younger” and living overseas – I wasn’t on a hen night as far as I remember (they’re just for girls aren’t they?). It tasted great when mixed with Tia Maria. A wicked mixture!

  2. Ruth F Hunt says:

    I can imagine that finding a sponser for a prize is hard enough without considering whether they are a ‘fit’. It is better that one was found rather than this prize disappearing.
    On May we be Forgiven by A.M.Homes I haven’t read it yet, but it is on my pile. I plan to read the full long list this year, as I generally have more books by men. So this year it will be women. I’ve read Flight Behaviour (and thought it would win) so May we be Forgiven is next. Well done to A M. Homes!

  3. Kendra says:

    I think it’s great that there is a sponsor at all. I don’t understand what the problem with Baileys is other than snobbery. Is she trying to say that ‘certain’ women readers and writers are better than others? Besides, the cloying sweetness of Baileys is what makes it good 😉 .

Leave a Reply to Marianne Wheelaghan Cancel reply

Your email address will not be published. Required fields are marked *

Anti-spam: complete the taskWordPress CAPTCHA