I was recently asked what makes a really good blog and wasn’t sure what to answer. So, I did a little “blogging” research and discovered that while the stats for my little blog here suggest it is quite popular (thanks to you all :o) ) some blogs are mega popular. I was curious. What are those bloggers doing that I am not? I did some more research and found the mega popular blogs seemed to have the following five key things in common:
1) While you can blog about anything – and people do – the more specific you are, the greater the interest in the blog. Cases in point are: shedlife, which is about sheds; Julie Powell’s blog, which was about cooking all the recipes in Julia Child’s famous cook book and the blog behind the making of the Julie and Julia; cornflower books, which is a very popular book review, and it’sacrime(or a mystery), which is about all things to do with crime writing.
2) While some blogs have very long posts, others have very short posts. Some have pictures, youtube clips, audio boos, links to other blogs, others have very little of anything. Some have give aways, others don’t. The most popular blogs, though, often have pictures and/or youtube clips. And all successful blogs keep it simple!
( ps: young people tell me video blogs are the next big thing!)
3) The blogs that make it easy to share their posts seem to be more successful that those that don’t – ie: when it is easy to click on share icons like twitter/facebook/googleplus/LinkedIn/Tumblr/Pinterest etc.
Which makes sense 🙂
5) Blogging is about communicating. The bloggers who use both their ears and their mouths seem to have the biggest followings ie: bloggers who encourage discussion and share new ideas and have interesting links to other sites.
Hm? Where does this leave me? Not sure? Especially the bit about not being a cranky rat bag! But I’ll have a think. Meanwhile, what do you think? Reader, or writer or blogger, do you agree with my findings? What attracts you to read a blog? If you have a blog, what do you think the key to its success is? I’d love to hear your thoughts :o)