Björk and JK Rowling – here come the girls (and Biophilia!)

“Biophilia”* is the title of Icelandic singer Björk’s latest album-cum-show-cum-game-cum educational tool, which has just been premiered at the Manchester Internationl Festival. Bjork’s says through it  she’d “like to teach the world to sing”. 

It seems to me that Björk with Biophilia, premiered on the 1st July,  and JK Rowling with Pottermore (launched on June 23rd, see post june 24: POTTERMORE), are way ahead of their peers in recgognising the role digital technology can play in the creative process. Here come the girls!

In a recent Guardian article, Alex Poots, the Manchester International Festival director describes Biophilia as a “a union of music, nature and science”. For it, Björk has created the world’s “first app album” in collaboration with Apple. Poots said that the app will let users play games and explore further aspects of the music.

“One of the ideas of wanting to do Biophilia is to re-enchant people with the processes behind learning about music – [Bjork] has often found that in schools it can be a little academic and dry,” Poots added.



*According to wikipedia: The term “biophilia” literally means “love of life or living systems.” It was first used by Eric Fromm to describe a psychological oriantation of being attracted to all that is alive and vital.

In the late 1970s, American biologist Edward O. Wilson extended the word’s meaning, seeing it as the perfect word for “the rich, natural pleasure that comes from being surrounded by living organisms.
“For some, biophilia manifests itself in such ordinary ways as, say, owning four or five house cats. For myself and others … it means flying to the other side of the globe to see a fruit bat, a duck-billed platypus, or a parrotfish.” — From an article by Lisa Gosselin inAudubon magazine, September – October 1998

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